ArtsNOW and Crayola Continue Partnership to Celebrate Creativity in Classrooms

by | Sep 22, 2025

Crayola Creativity Week A collage of children and teachers engaging in various creative activities, including drawing, coloring, and crafting, surrounding a central text that reads "Crayola Creativity Week." The bottom left features the artsNOW logo. Colorful dots are scattered around the images.

ArtsNOW is proud to continue its partnership with Crayola to support Crayola Creativity Week, taking place January 26–February 1, 2026. This year’s theme, “Color Inspires Creativity,” highlights the power of color to spark imagination, inspire ideas, and connect creativity to learning.

Crayola Creativity Week is a global initiative that celebrates creativity in schools with daily activities designed to ignite students’ imagination. In 2025, over 13.2 million students participated at almost 100,000 learning sites across 122 countries. By partnering with Crayola, ArtsNOW continues to expand its commitment to bringing innovative, arts-integrated education to classrooms nationwide.

“At ArtsNOW, we believe creativity is essential for student success, and Crayola shares our vision of using the arts as a powerful tool for learning,” said Pamela Walker, President and CEO of ArtsNOW. “This collaboration gives teachers meaningful ways to engage students by connecting creativity with academic subjects through arts integration.”

For Crayola Creativity Week 2026, ArtsNOW has developed arts-integrated lesson plans that feature Crayola products. These lessons support teachers in blending creativity with math, science, literacy, and social studies, giving students opportunities to think critically, solve problems, and collaborate while making learning dynamic and engaging.

Teachers and families are encouraged to sign up early to access Crayola Creativity Week celebrity appearances, hands-on activity videos, downloadable creative resources, daily giveaways, and more.

About ArtsNOW
ArtsNOW is a nonprofit organization dedicated to transforming education through arts integration and innovative learning experiences. By empowering educators with the tools and strategies to integrate the arts across the curriculum, ArtsNOW inspires creative and critical thinkers equipped for success in school and beyond.

About Crayola Creativity Week
Crayola Creativity Week is an annual global initiative that celebrates creativity in schools by providing teachers with daily activities that engage students in fun, hands-on learning experiences. Each day, students are encouraged to explore their imagination, express their ideas through art, and develop critical thinking and problem-solving skills.

For more information on ArtsNOW’s partnership with Crayola or to sign up for Crayola Creativity Week 2026, visit https://artsnowlearning.org/crayola-creativity-week/